You will get your advertising in the episode that goes on TV that week, and you’ll get your ad running in all streams of any episode of ‘CSI’ online for that one week,” he said. “Now you’re building up more of a significant amount of internet coverage and then …. Perhaps as enlightened digital agencies incorporate digital signage in cross-platform campaigns, the medium’s value will emerge. But probably not fast enough to make it into next year’s update of this article . …
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[Read] The Future of TV via Advertising Age / MediaWorks …
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