Electronic data capture is one tool, but mobile and interactive digital signage can also be very effective. Track attendance may be down this year, but the Nascar nation is still estimated at 40 million-plus strong, which presents … Very few Ad Agencies know how to create content or an event that really connect with a 3 Dimensional Consumer. NASCAR has never known! These consumers are always in motion, and motion equal movement, movement not on the Advertiser part, …
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Nascar Should Be Racing to Demonstrate ROI for Sponsors …