They also spend less time reading newspapers. As a result, traditional advertising channels have become far less effective than they were twenty years ago. Digital signage offers a dynamic way to reach these young adults. The key is to design a strategy … When they meet their friends at the sports bar, university recreation center, or movie theater, they’ll see your ad spot. This sense of your being everywhere has an enormous influence on their willingness to respond. …
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How to Use Digital Signage to Reach College Students | Latest News …