The surge in digital out-of-home advertising by companies is reflective of its ability to engage and create high awareness. According to a 2008 OTX report, digital signage advertising has stopping power. Sixty-three percent of adults said … To make things easier for agency buyers, the digital video OOH sector is moving to standardize research metrics and units. Companies are auditing and reporting audience counts, demos, engagement time and ad impressions delivered. …
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Believe the hype around digital OOH – DMNews
Recently, digital signs have been popping up everywhere. Why? Because bars, grocery, retailers and vendors are just now realizing that in-store digital signage networks can significantly increase category sales, product sales, merchandising revenues, and brand awareness while improving overall store ambiance. MonetizeYourTV.com provides you with the latest news, updates, and technology improvements to digital signage ads and perimeter advertising. 
