Public reaction to digital signage is positive. The billboard’s ability to display timely news , traffic, weather advisories and AMBER Alert notices makes the vast majority of commuters (over. 80%) feel the digital signs provide an important community service. * Digital billboards are an effective advertising platform. Over eight out of 10 travelers could successfully recall at least one of the ads running during the survey period and the majority of …
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Arbitron Digital Billboard Report: Cleveland Case Study