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Mar
4
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Arbitron Digital Billboard Report: Cleveland Case Study

Public reaction to digital signage is positive. The billboard’s ability to display timely news , traffic, weather advisories and AMBER Alert notices makes the vast majority of commuters (over. 80%) feel the digital signs provide an important community service. * Digital billboards are an effective advertising platform. Over eight out of 10 travelers could successfully recall at least one of the ads running...

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