Create brochures advertising the event to distribute throughout the community (co-sponsoring stores, college campuses, town press, etc.) ï‚– Pitch news release and place ads in local newspapers (Ewing Observer, The Trentonian, … Take lots of digital photos (before/after picture of each contest, sweepstake winners, fun candids, etc.) and post them on Donna’s website: let people know to check themselves out online! *Alternative Event Idea* …. Twitter Updates …
See the article here:
SC Communication: The Six Critical Dimensions of an Event Experience
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