The retailers association’s award to Ikea marks the first time that its advertising and promotion honor was given for interior signage , according to Segel. “It’s a different approach, and something many other retailers can learn from,â€� … Digital signage refers to customizable displays that deliver targeted content, such as product advertisements , weather updates , and news . These dynamic signs can be changed on-the-fly to reflect differences in the viewing audience from …
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Digital Signage News: Ikea wins award for in-store signage
Recently, digital signs have been popping up everywhere. Why? Because bars, grocery, retailers and vendors are just now realizing that in-store digital signage networks can significantly increase category sales, product sales, merchandising revenues, and brand awareness while improving overall store ambiance. MonetizeYourTV.com provides you with the latest news, updates, and technology improvements to digital signage ads and perimeter advertising. 
