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Nov
15
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Digital Signage News: Ikea wins award for in-store signage

The retailers association’s award to Ikea marks the first time that its advertising and promotion honor was given for interior signage , according to Segel. “It’s a different approach, and something many other retailers can learn from,â€� … Digital signage refers to customizable displays that deliver targeted content, such as product advertisements , weather updates , and news ....
Nov
5
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In-Store & Retail Media News: A two-step test for adding new in …

A lot of them are also target-specific, focusing on the potential benefits and drawbacks of advertising on shopping carts (my two cents: a nice, but not killer, idea for static ads ; digital stuff will never work). … Subscribe to this blog · Subscribe to comments. Retail media news from around the web, including updates on digital media networks (like digital signage and interactive kiosk systems), POP...

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